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Louise Small

Professional Athlete

About

About Louise

Hoka Rotterdam Marathon 2:31

Achievements

13 X Representations for Great Britain

3 X English National Cross Country, Silver

2026 London Marathon 11th (3rd British Elite), 2:28:29

2025 Amsterdam Marathon 10th, 2:27:48

2024 Frankfurt Marathon 14th, 2:29:33

2023 Berlin Marathon 25th, 2:30:54

2023 Rotterdam Marathon 13th, 2:31:53

2018 British 10,000m Champsionships, Bronze

2017 World University Games 5,000m, 4th

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Louise began running at the age of thirteen and joined her local athletics club (Aldershot, Farnham & District) shortly after finding a love for cross country. In 2007, at fifteen years old, Louise earned her first international vest for Great Britain in the 1,500m at the World Youth Games in Ostrava.

Following a near career-ending injury in 2019, Louise pivoted her focus to the marathon and quickly found success with the distance. She is on a mission to find her absolute limit while proving that results are built on a foundation of enjoyment.

 

Louise strives to share her passion for running and the outdoors with others, following a belief that running is a remarkable tool for life and anyone can find their purpose to be physically active by getting out of their comfort zone.

Qualifications

Qualifications

In addition to dedicating her life to running, Louise has built a career in teaching which has now evolving into a focus on coaching.

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First Class Coaching BSc

Louise completed her undergraduate, postgraduate and master’s degree at St Mary’s University in Twickenham, renowned for its rich running pedigree.

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Athletics Coach

Alongside her degree, Louise is an England Athletics registered coach currently working with a number of runners.

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Teaching

Louise has 10+ years experience as a primary and secondary school teacher and PE specialist.

Coaching

Coaching 

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Small Victories
1-1 Personalised Coaching

I'm Louise. I've spent over a decade as an elite athlete and I know what it takes to juggle high-level running with a career. I understand a plan is only good if it actually happens. Using my coaching degree, I strip away the mental fatigue of 'what do I do this week?' personalising your plan around your life thus making you accountable to go for that run.

 

Lifestyle-Integrated Blueprint: This isn't a template. It’s a 100% bespoke plan built around your work and lifestyle. If plans change, your training can be adapted.
Strength System: You don't just get running training. You have access to structured strength programmes designed by Dr Rich Blagrove (Accredited  S&C coach). This is how we make you stronger.

Bi-Weekly Strategy: Every two weeks, we have a 1-on-1 30-minute call to discuss and analyse your runs, solve any concerns and sharpen your mindset.

Focussed Race Prep: From goal setting to tactical race planning, we map it out before you reach the start line. You’ll show up feeling prepared, supported and ready to race.
The Team: Instant access to our dedicated STRAVA community of Small Victories runners.

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Only £109 a month (less than the price of a pair of trainers)*

*If you want help with a specific race, I can do short-term coaching slots.

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JOG ON
1-on-1 Running Audit

The fastest way to hit your next personal best without the guesswork.
 

Many people spend £160 on new running shoes and yet stay stuck at the same 10K time, for far less than the price of those shoes, get a 40-minute video call with Harry (from JOG ON) and Louise to take a deep look at your current training, providing effective help in the areas you’re most stuck and and a purpose build plan for your running to take away and implement.

£49

JOG ON
Training Plans

Missing structure to your training or feeling like you've hit a plateau with your progression. The JOG ON Training Plans are expertly crafted to help you achieve your running goals, whilst being built to fit around a  busy schedule.
These comprehensive plans are designed to help you tackle your next race and include:
Injury Armour: Integrated S&C, stretching, drills and cross training sessions. We don't just get you to the race, we help you get there in one piece.

Decision Killer: We’ve done the thinking so you can do the running. Pace charts, goal setting and self-evaluation that tell you exactly where you are and where you're going.

£13 - £22

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What athletes say

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"Coaching with Louise has given me the opportunity to take my running to the next level. Our 1-to-1 coaching sessions are tailored around my own running goals and races that I'm targeting, with Louise providing custom training plans built specifically to hit those goals.

Louise is always patient, thoughtful and full of advice on every question I've posed. In the time we've worked together, I've successfully taken off chunks of time from my 5K and 10K PB's and I'm sure there's more to come under Louise's expert guidance."

Paul Elliott

5K - 27:12 to 24:00, 10K - 53:47 to 50:26

Coaching Services

Favourite Items

Louise's favourite running items

These are some of the running items Louise uses almost every day*

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Garmin Forerunner

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COROS HR Armband

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PETZL Headtorch

*Affiliate Links

Support

Support

Below are the brands that back Louise in achieving her running goals.

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HOKA

HOKA have been supporting Louise's running journey since 2016. She thoroughly enjoys working with them as they surge in size and popularity.

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PRECISION HYDRATION

Precision Fuel & Hydration provide Louise with expert guidance in optimising her training and race day nutrition, alongside comprehensive physiological support.

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JOG ON

JOG ON offers Louise the flexibility to fully dedicate herself to her running career, enabling her to prioritise recovery and overall performance.

Contact

Get in contact

 

For all enquires, please fill out the form below:

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© 2026 Louise Small

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